Pages

Saturday, 23 March 2013

Campaign sees children screened



A campaign established by CooperVision which aims to raise funds to screen children in Tanzania has surpassed the company’s initial expectations, with enough raised to test 25,000 children to date. 
 
The ‘One Bright Vision’ initiative, which was established in partnership with Optometry Giving Sight, sees the contact lens giant make a donation for every pack of Biofinity sold. 
 
The initial stage of the campaign has led to 15 teachers from five different schools being trained to perform the screening, with 3,564 children already tested. It’s predicted that around 140 teachers will be taught basic refraction in 70 schools across Tanzania. 
 
The company aims to raise funds to provide 100,000 eye health screenings for children aged between seven and 12 years. 
 
Communications manager for CooperVision in Europe, the Middle East and Africa, Heathcliffe Clash, said: “We have been overwhelmed with the on-going support we have received from practitioners and their patients for both the campaign and our Biofinity products. It is so rewarding to be able to help people and make a big difference to the lives of many children by providing the training for these essential eye health screenings.”